Know your market

A fine statement on the recent hoo-ha about a church group using Halo 3 to tempt in kids for later reprogramming, care of the NYTimes:

“If you want to connect with young teenage boys and drag them into church, free alcohol and pornographic movies would do it,” said James Tonkowich, president of the Institute on Religion and Democracy, a nonprofit group that assesses denominational policies. “My own take is you can do better than that.”