The write thing
For the first time in my life, I find myself looking forward to a Will Ferrell movie. In fact, probably two. The former I can partially blame on the fact that it uses the piano-y bit from Spoon's The Way We Get By, which I totally was going to use in a film trailer of my own one day, somehow, because it's that perfect combination of no lyrics and jaunty melody that should be overlaid over a montage of people pulling agonised expressions. Alas, Hollywood beats me to it. Again. The second one I'm assured is actually much cleverer than it looks, something I find remarkably believable.
Sticking to the cinematic theme, I can recommend Crank to anybody who likes the trailer, because it's blessed with that knuckle-dragging high-concept simplicity that means the trailer tells you everything you need to know about it, including leading you to accurately guess the few events that it doesn't actively spoil. Oh, and the protagonist's name is Chev Chelios: you can't really get a much more primal signposting short of marking your territory with urine.