I was all set to rant - in a low-key, self-deprecating and ultimately useless fashion, admittedly - about how Hollywood repeatedly throws its toys out of the pram rather than admit that:
(a) Entertainment has developed to the point where there are plenty of alternatives to watching films, no matter how big the explosions are, and thus movies are inevitably going to perform less well. See also: marketing projections the RIAA won't ever talk about.
(b) Most modern films suck.
However, I can't because they're absolutely right on this one. They're just pissed off because the word gets out straight away. Dammit.