I work in technology, I do

From those nice people at NTK....

Readers with long memories may recall Carl Sagan getting
into a similar tizzy about an internal Apple project that
shared his name - until he threatened to sue. Apple's coders
renamed the project's title to "Butthead Astronomer", which
strangely failed to mollify him.

Tee hee. Since I'm referencing them, I'll also point to Bill Thompson's musings on the nature of the blog, which appear to my hungover state to be much more incisive than the similarly-themed comment by Andrew Orlowski over on The Register. I'm troubled by the possibility that this may be indicative of an ongoing assimilation, but The Register does seem to be drifting into conspiracy-theory territory quite a bit these days.